Startups are Born in the Cloud and are Looking for a Home in the DataCenter.

cloud-native companies, like tech startups, are seeking out vendor-neutral colocation and interconnection services.



Companies that are born in the cloud  ̶  those conceived and operated on cloud platforms rather than in traditional on-premises IT infrastructure  ̶   are finding a second home in colocation data centers. Whether they are looking to expand their global footprint into new markets, leverage private interconnection to their services for their customers, or access dense cloud and SaaS ecosystems to innovate, these businesses are literally coming out of the clouds to capture new opportunities.


Coming out of the clouds

Cloud-native businesses are reliant on leading hyper-scale cloud and software-as-a-service (SaaS) providers in specific metro markets to deliver their innovative solutions/services, but they are seeing the value of having a greater presence in globally distributed, vendor-neutral data centers at the edge. It is there where they can get closer to distributed employees, partners and customers in a larger number of metro markets. And it is there where they can “shorten the distance” between their cloud and SaaS partners and their enterprise customers.


Though the cloud may have been a cost-effective way for these companies to get started, as they mature, they realize that staying 100% in the cloud could result in lost business opportunities. As a result, we are seeing more of these companies establish residency in our global data centers and leverage a variety of interconnection services with Equinix International Business Exchange™ (IBX®).


Moving to colocation and interconnection at the edge

The following customer use cases demonstrate some of the compelling reasons a cloud-native company would want to plant stakes on a global colocation and interconnection platform such as